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Research papers

Perceptual discrepancies

Who among different groups of employees and customers is holding which views about a company and could the fact that they are holding different views be explained by any possible contextual variables? The results from a case study reveal that type...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Harald Djupvik, Gunnhild Bodding
September 1, 1998
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Citation

Djupvik and Bodding (1998a, September 01). Perceptual discrepancies . ANA - ESOMAR. Retrieved May 20, 2024, from


https://ana.esomar.org/documents/perceptual-discrepancies-